Eye Of Horus Cosmetics
Introduction
Eye of Horus Cosmetics is renowned for combining naturally derived ingredients with high-performance formulas, inspired by ancient beauty rituals. From smudge-proof mascaras to nourishing eye pencils, their products embrace both innovation and respect for the environment. Below, discover the brand’s core values, key benefits, and how to get the most out of your Eye of Horus makeup.
1. Core Philosophy: Purity Meets Performance
High-Performance Formulas
Eye of Horus products are crafted for long wear, smudge-proof results, and rich colour payoff. While they use many natural and organic ingredients wherever possible, they also incorporate safe synthetics to achieve the performance standards their customers expect.
Safety and Non-Sensitivity
A major focus is ensuring formulas are gentle on skin and eyes. All Eye of Horus products undergo stringent testing to minimise any risk of irritation, making them suitable for most skin types and especially beneficial to those with sensitive eyes.
Inspired by Ancient Beauty
The brand’s name and concept pay homage to the eye cosmetics used by ancient Egyptians, who famously developed wax-based formulas that ‘set’ without flaking or running. Eye of Horus has modernised these ideas to create long-wearing, reliable products suited to modern lifestyles.
2. Key Ingredients and Their Benefits
Eye of Horus balances nature and performance by using a variety of carefully selected ingredients:
Beeswax
- Helps products glide smoothly.
- A natural thickener and protective barrier that supports formula stability.
- Included in the brand’s mascaras and eye pencils to ensure a smudge-resistant finish.
Waxes (Candellila & Carnauba)
- Provide structure and aid in creating a long-lasting, flake-free texture.
- Derived from plants, supporting the brand’s goal of sustainable sourcing where possible.
Organic Oils (Castor, Evening Primrose, Moringa)
- Castor Oil: Known for its nourishing properties, helping to condition lashes and brows.
- Evening Primrose Oil: Calms and soothes, providing extra comfort around delicate eye areas.
- Organic Moringa Oil: Hailed by the ancient Egyptians as “The Tree of Life” oil, rich in antioxidants and gentle for sensitive eyes.
Natural Extracts (Lavender Flower, Star Anise)
- Chosen for their soothing and mild aromatic qualities.
- Offer a sense of calming luxury to the application experience.
Rice Bran
- Adds smoothness and helps lock in moisture, contributing to a velvety makeup finish.
3. Ethical & Sustainable Production
Cruelty-Free Commitment
Eye of Horus Cosmetics has signed certifications ensuring that neither their ingredients nor final products are tested on animals. Products also comply with EU standards—widely regarded as some of the strictest in the cosmetics industry.
Sustainable Ingredient Sourcing
- Palm Oil Derivatives: All palmitic acid (a palm oil derivative) is obtained from suppliers on the Malay Peninsula with Roundtable on Sustainable Palm Oil (RSPO) certification.
- Beeswax: While beeswax is not vegan, Eye of Horus continues to evaluate suitable replacements without compromising product performance.
No Parabens or Alcohol
There are no parabens in any of the brand’s formulas, and no alcohol except in the gel component of the Dual Brow Perfect. This maintains product stability while minimising harsh additives.
4. How to Use and Remove Eye of Horus Products
Sharpening the Eye Pencils
- Eye of Horus pencils are crafted with soft waxes and a gentle casing.
- Use the brand’s own cosmetic sharpener or another high-quality makeup sharpener to avoid breakage or splitting.
- Sharpen carefully to maintain a clean, defined tip.
Easy Removal
- The high wax and oil content means a gentle cleanser with warm water often does the trick.
- Natural oils like olive or coconut oil can also be used to dissolve makeup.
- For stubborn areas, hold a warm cleansing cloth against the eye for a few seconds to soften waxes before wiping clean.
5. Addressing Common Questions
Are Eye of Horus Products Vegan?
While many items in the range are free from animal-derived ingredients, beeswax is included in several key formulas such as mascaras and eye pencils. The brand is, however, exploring vegan-friendly alternatives and is developing a Vegan Organic Mascara.
Are They 100% Natural?
Not entirely. The focus is on balancing as many natural bases as possible with safe synthetics that guarantee performance, longevity, and safety. Some synthetic preservatives and lubricants are needed to uphold product integrity.
Why Do Formulas Sometimes Change?
The brand’s commitment to compliance in multiple countries means formulas may be tweaked to reflect changing regulations. Eye of Horus continually adapts to remain compliant while preserving the high standard and signature traits of their iconic products.
6. Final Thoughts
Eye of Horus stands out in the beauty world by honouring ancient methods while embracing modern technology and regulations. Their cruelty-free stance, dedication to ethically sourced ingredients, and focus on gentle yet high-performing formulas make them a top choice for those seeking quality, conscience-driven cosmetics. Whether you’re after a smudge-proof eye pencil or a nourishing mascara, Eye of Horus offers an elegant fusion of ancient-inspired wisdom and contemporary expertise.
