Pureology Purify Shampoo 250ml

Maintain hair colour and vibrancy with Pureology Purify Shampoo. A vegan clarifying formula enriched with Witch Hazel, Baking Soda and Tea Tree Oil to remove colour dulling residue and build up caused by chlorine, hard water minerals and styling products without stripping colour so that hair stays radiant. Developed with Natural Plant Extracts of Chamomile, Aloe and Rosemary and enriched with Witch Hazel, Baking Soda, Tea Tree Oil.

Greasy roots but dry ends? Regular swimmer and hate the effect of chlorine on your hair? Wash your hair twice a week or less? Use lots of styling products and feel them build up in your hair? Then Purify is the essential addition to your haircare regimen.

Benefits:

• Rich lather, easy rinsing
• Extra gentle cleansers
• Does not strip colour
• Concentrated, luxurious formula
• Gently cleanse and thoroughly remove all build-up including, chlorine, hard water minerals, and styling residue.
• Detoxifies using antibacterial ingredients
• For concentrated natural conditioning
• Rejuvenates and refreshes the senses
• Lets vivid colour shine through

How to use: Apply a 10 pence amount to wet hair and lather. Rinse. Repeat if necessary.

Expert tip: To remove extreme build up or swimmers green, shampoo hair again but don’t rinse. Place a cap over hair and place under a dryer for 20 minutes, then rinse.

From the beginning Pureology understood that every colour treated client had different needs, and that truly passionate colourists are committed to meeting each and every one of those needs:

• Dual Benefit Formulas provide custom care for every hair type, from volume to strength to softness and more.
• Highly concentrated no sulfate shampoos deliver up to 70 shampoos per bottle naturally from derived coconut, corn and sugar to gently cleanse while maintaining colour retention.
• The exclusive AntiFadeComplex includes essential antioxidants and full spectrum UVA and UVB sunscreens to help colour treated hair retain its fresh from the salon vibrancy.
• Vegan Formulas (No ingredient of animal origin) made with Plant Extracts bring together nature and indulgence. Rich lathers, decadent textures and our signature client favourite fragrances offer the ultimate in everyday luxury.