Redken Acidic Bonding Concentrate Shampoo 300ml

Redken Acidic Bonding Concentrate Shampoo provides intense conditioning, reduced breakage and colour fade protection. Featuring Citric Acid, an alpha hydroxy acid within Redkens concentrated bonding care complex that conditions to help protect weak bonds and helps improve hairs strength and resiliency after a bleach or colour service. Specifically formulated with an acidic pH to help to defend against the potential negative effects that can be caused by hair colouring, lightening and heat styling.

Benefits:

• Up to 56% less breakage
• Up to 76% of split ends appear reduced
• Up to 11x smoother hair
• pH balancing for colour fade protection
• For all hair types and textures
• Citric Acid, an alpha hydroxy acid, which conditions to help protect weak bonds

How to use: Use as a complete system with Acidic Bonding Concentrate Conditioner. Apply to wet hair, lather and rinse. Follow with Conditioner. In case of contact with eyes, rinse them immediately.

Redken was founded in 1960 by Paula Kent, her hair was highly bleached and baby fine and with a sensitive skin she constantly experienced allergic reactions. As a Hollywood actress this was very challenging for Paula. She soon realised that there were millions of other people who needed gentle, high performance products, and that professional hairdressers needed to know the chemistry of hair and skin, product ingredients and their relationship to beautiful, healthy hair. Redken was born and their formulas were developed with protein technology and with an acidic pH of 4.5-5.5, complementing the natural pH of the hair and skin.